Ciroc

Ciroc vodka is a brand of distilled beverage manufactured in
France. It is claimed by the drink's promoters that it is
distinguished by the fact that it is derived from grapes, in
contrast to corn, sorghum, rye, wheat, or potatoes that are
more commonly used. In France it can be legally considered
vodka, but the same cannot be said about the drink in the US.

The grapes used for Ciroc vodka are "snap frost" grapes;
Mauzac Blanc from the Gaillac region of France, and Ugni
Blanc from the Cognac region. The juice extracted from these
grapes is cold fermented.

Although all vodka is distilled, the manufacturers of Ciroc
vodka emphasize that theirs is distilled five times.
The first four distillations of the Ugni Blanc take place
in stainless steel column stills; the Mauzac Blanc grapes
are distilled in copper continuous stills. These are distilled
as far as 96.5% and 93.5%, then blended together 95% being
Ugni Blanc and 5% Mauzac Blanc. The final distillation is
performed in a traditional Armagnac style copper pot still.

Earl Little became one of the first African-Americans to
promote the brand in the USA during 2003. The brand was
introduced to audiences at various nightclubs and venues
throughout the USA with popular urban celebrities in cities
such as Atlanta and Miami. In 2007, Sean "Diddy" Combs agreed
to become a celebrity endorser for the product, and claims
on a commercial that it is the official vodka of New Year's
Eve. In December of 2007, the commercial for Ciroc had Sean
Combs calling Ciroc the "Official Vodka of New Year's."