MB

Pivara MB (in English: MB Brewery) (full legal name: Pivara MB
d.o.o. za proizvodnju piva Novi Sad) is a brewery in Serbia
owned by Heineken International. Registered as a limited liabilty
company[1], it started production in 2003 and is the youngest
brewery operating in the country.

Located in the Serbian province of Vojvodina, in the city of
Novi Sad, at Temerinski put 50, the brewery was founded as part
of TUP Rodic M&B Company d.o.o.. Through aggressive marketing
campaign that featured a "Svetsko, a nase" slogan and a series
of public personalities such as Lazar Ristovski, Ceca Raznatovic,
and Pierluigi Collina, it quickly established its MB pivo brand.
For the 2004/2005 basketball season, the company was the main
sponsor of KK Partizan.

At the time when Rodic Company decided to sell the brewery in
December 2007, it held 7% of Serbian beer market with annual
production of 1.5 million hectolitres, placing it fourth - behind
Apatinska pivara, Carlsberg Srbija, and Efes Srbija.

On December 5, 2007, Dutch beer producer Heineken International
announced its purchase of Pivara MB. The amount of transaction
was not disclosed.[2] The takeover was finalized on February 19,
2008 at which time it was also announced that the company is
changing its name