Saturday, January 3, 2009

Tuborg

Tuborg is a Danish brewing company founded in 1873 by Carl
Frederik Tietgen. Since 1970 it has been part of Carlsberg.
Tuborg initially produced pale lager for the Danish market.
It merged with United Breweries in 1894, which then entered
into a profit-sharing agreement with Carlsberg in 1903. In
1970, United Breweries was acquired by Carlsberg.

Today, they make lager for global export, as well as a variety
of continental styles for both domestic and foreign markets.

In 2008, Tuborg announced a sponsorship deal with this year’s
Reading & Leeds music festivals to become the festival’s
exclusive 'Official Beer' Partner, a position held in previous
years by Carling.

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